84% Choose Stores By Discounts

According to the findings, more than two-thirds of shoppers will buy a product only if they have a coupon for it. This makes that product an added item. Almost nine in 10 (86%) make purchases based on in-store discounts, such as through circulars or mobile notifications.

Other results of the study show:

  • 86% of the shoppers surveyed said coupons have influenced them to try a new product.
  • 84% shoppers say coupons influence their store choices.
  • 77% decide which store to shop based on where they can use paper coupons
  • 67% decide which store to shop based on where they can use paperless discounts, such as those downloaded to their loyalty cards.
  • 75% of those surveyed print coupons from the internet.