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Small business owners should never feel like their budget is too small to get good marketing results. No matter what business you're in or what you sell, there are lots of ways to use ingenuity, hustle and hard work to promote your business.
If you only have a small budget for advertising, it may not make sense to adverise on Google or Facebook. But LocalsearchAndSave ad campaign would be much more practical, since you can control your spending budget.
Traditional retailers trying desperately to catch online-only retailers are closing hundreds of stores. Wichitans have seen the loss of some, or all, locations for Dillard's, Sears, Kmart, Backwoods, Borders, Gander Mountain, Payless Shoes and Sports Authority
You go online, read reviews, then go to the store or have an item delivered by truck in a few days. Or, you go to a store and use your smartphone to do a price comparison with other retailers.
Millennials have grown up and matured with mobile technology and expect to be able to use their smartphone to make purchases, use social media, chat with friends, do online research and pay for products. The convenience of the mobile device is paramount to this group.
Mobile devices and technology may be an integral piece of their life, but this young generation values traditional experiences. They shop, but they also want activities such as movies and dining.